Many businesses believe that social media traffic is meant to be cold. They believe there are no possible sales funnels where social media networks provide warm, targeted prospects that can convert to leads or sales. Then we saw the emergence of remarketing, or retargeting, and everything changed.
Remarketing outperforms traditional social ads
Remarketing is an interesting concept that relies on social media websites because they are commonly used and popular locations where your audience likely hangs out. Facebook, Twitter, Instagram, LinkedIn, these are the biggest and most frequented social networks, especially Facebook. That makes them prime locations for advertising your business. However, traditional ads on social media just don’t cut it. The traffic is cold. It’s not targeted in any way and it typically makes for low ROI campaigns. That’s where remarketing comes in.
Remarketing is a branding powerhouse
Remarketing allows you to retarget visitors of your website after they have left, and it does this by using social media websites. Once you drive traffic to your website, a “cookie” gets installed in the viewer’s browser for every visitor. You can then retarget these visitors on social media networks, which is somewhere they’re likely to be next. This allows you to continue warming up those prospects. It further brands your products or services and creates the illusion that you’re everywhere, advertising in all the right places.
Social media traffic plays multiple parts
Social media traffic doesn’t just play a role in driving warmer, more targeted traffic into your sales funnel through remarketing. It can also be the initial traffic source. When you’re retargeting visitors, you need a way to attract visitors in the beginning. You can use blog posts on social media networks, profile shares, group shares, and other marketing tactics. All of these methods can provide an initial influx of traffic from social media websites that can later be used for remarketing.
There you have it. What’s your favorite way to build a social media sales funnel?
Tags: Branding, Padron, Remarketing, social media, Traffic