Generating new sales leads can seem like a tall order, but it is not. Technology and an ever-growing Internet-of-things has made generating new sales leads a simpler task for those willing to utilize the technical tools available in 2018. There are a ton of different ways to generate sales leads with technology, but in this piece we will look at CRM (Customer Relationship Management) software and chatbot technology.

CRM

CRM platforms compile and analyze all customer relations with your business. The aim of this software is to provide users with information that will allow them to increase their customer services, retain customers, and generate new sales leads. Here are a few ways that CRM software can generate you more leads:

  • Finding leads on social media platforms
  • Reaching out to leads on mobile platforms
  • And predicting behavior based on past purchase and web activity

Our lives are far more digital today than ever before. If you want to generate more leads you need to go where the people are, and the people are online. Being able to analyze a wealth of data gives you better leads than ever before thanks to CRM.

Chatbots

Messenger services and apps have over five billion regular monthly users. So how can you use chatbots to generate more leads? Chatbots are able to engage customers one-on-one at any time of the day or night. This gives you a much higher chance of converting your web traffic into actual leads and sales. Using chatbot technology in combination with CRM software allows you to track and analyze all customer interactions while honing in on a message that really works and converts more traffic into leads and sales. Chatbots are the way of the future when it comes to online marketing strategies.

Now is the time to start focusing your lead generation strategies on CRM and chatbots because the future is already here!

Curious about how CRM and Chatbots can work for you? We’ll show you.

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